When taking on any project, from logo designs and simple websites, right through to brand identities and full scale commerce sites, my approach is the same. Every project I work on requires dedication and understanding, both of the industry, the individual business and also the requirements and desires of the client. Each project requires careful consultation to ensure there is the fundamental understanding of what is required. I take the time to research the field and familiarise myself with the particular market in order to create designs that satisfy the brief and also to produce interesting, creative and aesthetically pleasing artwork for any purpose.
Clients are encouraged to be involved with the design process throughout to give feedback on initial concepts, utilising over 15 years of experience I offer guidance and direction on the most appropriate direction to take.
I use my extensive skills in digital packages, as well as more traditional skill sets such as free hand illustration when producing bespoke solutions. The following examples are a small selection of design projects ranging from full scale branding and logos, to website design and print.